The Nintendo Wii.

Today Nintendo announced the official name for the system code-named Revolution. It's called the Wii. It's pronounced we. The concept behind it is twofold. Nintendo wants to bring people together in playing video games. It's no longer about the I. It's about the we. The Wii logo graphically demonstrates two people coming together to play. The i's representing people. So it's all artsy-fartsy high concept hippie crap. The piss jokes are already blazing around the Internet. This isn't just another Internet trend, this is like a furor of mockery towards Nintendo. They announced it today instead of at E3 because they're aware of the stunning nature of the name. It's leaving people dumbfounded. So they're giving them a couple weeks to absorb it. So when it comes time to show off the games at E3, people will have gotten beyond the name in theory and can concentrate on what's supposed to be important. You know, the games. The bottom line is, if the system turns out to rock, and the games deliver, then Nintendo's Wii will become beloved. Name and all. Many SEGA fans felt punched in the stomach with the announcement of the Dreamcast. The name sounded silly to me. I hated it. It more than left a bad taste in my mouth. Cut to the system a little bit later, and without even knowing it, Dreamcast was beloved. Why? Because the games were there. The system delivered. Same thing goes for Nintendo. It all depends on the games. If they don't deliver the goods, then you'll be hearing tons of talk regarding the name and how the system was doomed to fail from the start because of it. But it will sink or swim based on the games. For the most part, that's how it's always been, and it's how it will always be.